How Magasin established their own dropship program in just 12 weeks

11.531 new SKUs

added to Magasin’s product range with no inventory risk or increase in working capital.

8 new high-level brands

Asics, Casall, Hummel, Nike, Nike Sportswear, Reebok, Reef, Under Armour

Magasin logo - Our Tradehub

Magasin chose to expand their product offering through a wide assortment for their eCommerce platform without increasing their physical inventory. They chose Our Tradehub to establish a drop shipment solution for them.

In just 12 weeks Magasin was integrated and onboarded to the Our Tradehub platform. Now they have expanded their product range with 11.531 SKUs.

Motivation
Expanding assortment through their webshop without increasing physical inventory.

Requirements
Curated wide product range. Agility in how to speed up testing and replacing products and brands.

Category
Sports

Timeline
2 weeks presigning alignment, 2 weeks scoping, 6 weeks building, 2 weeks testing, live

What needed to be done?

Step 1
Align on dataflows that need to be integrated. Product Information Management data, Stock data and Order Management System data.

Step 2
Align on data transfer method: Who is pushing data and who is pulling data between Magasin and Our Tradehub?

Step 3
Interfaces for pulling and pushing data are developed and documented on each side.

What needed to be done?

Step 4
Synchronization logic is developed on each side and tested in parallel with sample data.

Step 5
Digital testing: Everything that can be simulated is tested using real trading partner data.

Step 6
Live test. We verify that products run through and that the behaviour of all roles involved in the fulfillment process sup- ports the new drop shipment reality.

Jonas Midtgaard and Christian Bauers - Our Tradehub
How long did it take?

2 weeks presigning alignment 

2 weeks scoping

6 weeks of building

2 weeks of testing

Live

In order to accomplish Magasin’s requirements of a new drop shipping programme, Our Tradehub and Magasin together identified what needed to be done.

Magasin du Nord
Magasin & Our Tradehub dropshipment infrastructure

Here is a visualisation of the integration architecture and how the process looks like.

How did we facilitate this process?

To ensure timely delivery of the project, Our Tradehub keeps track of timing and deliv- erables through a shared platform including the project planning and coordination.

We have a fixed meeting rhythm, with a weekly developer meeting and a weekly brand and retailer meeting. The meetings are very time boxed and control them step by step to secure efficiency.

Benefits & Results

11.531 new SKUs

added to Magasin’s product range with no inventory risk or increase in working capital.

DKK 36.000.000

Est. yearly incremental revenue*

8 new high-level brands

Asics, Casall, Hummel, Nike, Nike Sportswear, Reebok, Reef, Under Armour

DKK 1.400.000

Est. yearly saving from freed Working Capital alone*

*(Business case) 4 weeks of cover, 5% WACC / Opportunity interest rate, DKK 600 avg basket size (DKK 600 avg basket size x 5.000 order lines)

Jonas Midtgaard, CEO | Our Tradehub drop shipment platform

Wanna see how it works?

Do you want to see a demo of the product? We would love to show you our platform and what it can do for your business. Book a meeting directly in our calendar.