by Jonas Midtgaard | Jan 10, 2022 | Omnichannel
Investments of brands and retailers aim at turning potential customers into paying customers. When customers decide to buy a given product, but they learn that the product is no longer available, both the customer and the retailer or brand face a suboptimal outcome....
by Jonas Midtgaard | Oct 1, 2021 | Omnichannel
In 2020, more than two billion people bought goods and services online, while online retail sales surpassed 4.2 trillion U.S. dollars (statista). What, how, and where consumers buy has clearly changed over the past years. The most significant enabler of this change is...
by Jonas Midtgaard | Feb 22, 2021 | Endless Aisle, Omnichannel
It is no secret that retailers today are facing a serious threat from ecommerce retailers, especially ecommerce retailers that operate online only. The most notable competitor is Amazon who just keeps becoming more formidable. In fact, in 2020, Amazon saw a 37%...
by Jonas Midtgaard | Feb 18, 2021 | Omnichannel
It’s been a topic that has generated nervous discussions from retailers for years: the decline of brick-and-mortar stores. More customers are doing their shopping online instead of in person, and the COVID-19 pandemic has accelerated this trend. In fact, between 2018...
by Jonas Midtgaard | Feb 10, 2021 | Endless Aisle, Omnichannel
Online shopping offers the convenience customers want in some cases, but in many situations, nothing can replace the ability to go to a store and pick out items for themselves. It’s enjoyable and simple, and it allows them to see what they’re getting rather than...
by Jonas Midtgaard | Jan 15, 2021 | Omnichannel
For retailers, 2020 was The Year of E-commerce. Now that the critical need for an e-commerce strategy has been established, the new theme for 2021 will be finding ways to compete in the online market. This includes making inventory management more of a priority and...
